May 31st, 2011

Noir Façade

Noir Façade Exclusive | Interview with Robert Mishchenko Editor-in-Chief of Playing Fashion



Fashion in print is on the move and proving that is Ukranian-based magazine Playing Fashion.
With its roots starting from LiveJournal as well (playingfashion), Playing Fashion
has been a must-read even back in 2008 when it was just starting out. But now looking at
the magazine, the past and present are quite incomparable. The magazine now features
girls like Olga Sherer, Alla Kostromichova, Viktoriya Sasonkina and Jacqueeta Wheeler
as well as always propelling young up-and-coming talent from photographers and stylists,
including Viktor Gluschenko who does the magazine's layout. Created and led by 18-year-old
Robert Mishchenko, the magazine has grown in many ways, similar to one reaching adulthood.
In this exclusive interview with Noir Façade, Mishchenko recalls how he got started in
this industry, as well as the allure of the content he produces. With Playing Fashion
now expanding its arms to the US, the magazine projects talent and proves the internet is
only a starting point for something divine.

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